Tommy Bahama plays "tee" ball with MLB
Lifestyle brand to create collection of vintage baseball t-shirts.
Full Story »
Spider-Man reaches the Finish Line
Marvel and Reebok partner on co-branded sneakers for spring. Full Story »
Macy's builds out fashion and home collections
New brands head to shelves for spring and fall. Full Story »
News
CharacterNVCP inks exclusive deal with Starkey Laboratories
Popular characters to be featured on pediatric hearing aids. Full Story »
CharacterSesame Street moves into digital books
Moving Picture Books to create six new titles. Full Story »
Brands/TrademarksBoy Scouts troop out new partners
Licensed goods head to leading retailers. Full Story »
Special Reports
EntertainmentConsumers at home with HGTV program
Brand to extend into home and garden products. Full Story »
CharacterHealthy habits is the word on the "Street"
Sesame Workshop to use grant money to conduct new study. Full Story »
EntertainmentCBS Consumer Products scripts licensing model
Slate of theatrical releases and "America's Top Model" product extensions provide opportunities for growth. Full Story »
IPi Locator
Fast Fact
Who's Buzzworthy?
The Oscar buzz is focused on "Avatar" in the movie category and Jeff Bridges for "Crazy Heart" and Sandra Bullock for "The Blind Side." Stay Tuned!!
Nielsen Research
Visit: NielsenPreView.com
