Special Reports

Disney clicks with consumers

May 19, 2009


ipiretail/photos/stylus/84770-DisneyAutographBook.jpg

Gearing up for that Disney vacation but can't find your Mickey Mouse ears, or just not lucky enough to have one of theme parks on your vacation list this year?

Now, for the first time consumers can choose from more than 100 products including autograph books, customizable novelty ear hats, birthday gifts, exclusive art, collectibles, toys and plush items from Disney's domestic theme parks and resorts at the newly redesigned DisneyStore.com (formerly DisneyShopping.com).

We are delighted to be able to offer this great experience and convenience to our loyal guests who can now go to DisneyStore.com and purchase that forgotten item, one that was too large to carry or one that will make their Disney vacation all that more magical, like autograph books, which are great to have in advance,” said Edward Kummer, senior vice president of Disney Global E-Commerce. “Many of these products are the most frequently asked for by our guests and now they are available to them at the click of a mouse.” 

The site will also expand its online selection of authentic merchandise from Disney Store retail locations across North America, offering seasonal and gift items throughout the year, plus apparel, costumes and playthings for infants, toddlers, kids and adults.

For a more personal touch, guests can visit the Create-Your-Own merchandise shop and customize apparel, bags, watches, blankets, home décor items and more with their favorite Disney character and their own name. Mickey, Minnie, Cinderella or Tinker Bell character art images and messages displayed on fresh roses are also available as is a broad range of licensed merchandise from Disney Consumer Products, including electronics, movies, books, home décor, toys and apparel, vintage items and jewelry.
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