Toys”R”Us is stepping up its efforts to be a one-stop destination for families with the introduction of “R” Market, a dedicated shop featuring nearly 1,300 commodities and consumables.
"As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, chairman and ceo, Toys"R"Us, Inc. "The introduction of "R" Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands."
Everything from snacks and beverages for lunchboxes to candy, paper goods and laundry and cleaning supplies will be positioned at the front of 260 of its 585 stores nationwide with plans to roll out additional locations across the country later this year.
While Toys"R"Us stores have always been a destination for diapers, infant formula and baby food, the company has increased the selection of these items with "R" Market to make it easier for parents to find everything they need for babies while shopping for toys for bigger kids.