You'd be accused of living in the Ice Age if you weren't aware of Twentieth Century Fox Licensing & Merchandising (Fox Licensing)'s successful franchise, but for those in the dark, the company has big plans for the third installment, "Ice Age: Dawn of the Dinosaurs."
Two of the biggest deals in the United States include partnerships with HarperCollins, for story and puzzle books, and Hallmark, for cards and party goods.  Other licensees will offer a full range of apparel, toys, games and much more. 
In Latin America, over 15 promotions are planned with partners such as Kraft, Bimbo, Sabritas/Frito Lay and Casino.  In addition, Fox Licensing has made a direct-to-retail deal with La Falabella in Chile, Peru, Argentina, and Colombia for apparel, underwear, sleepwear, blankets, thermos, duvet, melamine set, beach towels and plush dolls.
In Europe, over 70 licensees have been signed across all key categories. Major international theatrical promotional partners include Ferrero for products across the ‘Kinder’ range, and Unilever for a range of ice creams. In addition, the Finnish/Swedish ferry line Tallink Silja will be decorating five cruise ships this summer creating an ‘Ice Age Play Land’ on board. Direct-to-retail deals with C&A across multiple territories, and with X5 in Russia for the first time. X5 will launch a range of household products in 1,500 stores across the Russian Federation, as well as a themed retail promotion in 196 of their largest stores.