Macy's is beefing up its portfolio of exclusives with the debut of four fashion brands and two home furnishings line extensions.

For spring comes Ellen Tracy for women's better sportswear, Kouture by Kimora for young trendsetter apparel, Threads & Heirs for men's casualwear and mstylelab for jewelry and hair accessories for young contemporary consumers. For the home, consumers will find multiple mattress styles as part of the Martha Stewart Collection and casual Latin-inspired dinnerware for Vida for España by Eva Mendes.

The retailer also signed an exclusive strategic alliance with Kenneth Cole Productions, Inc. with the latest Kenneth Cole REACTION men's sportswear line including denim, graphic tees and woven shirts heading to 150 stores and online in the US and its territories in fall. The collection will launch at an additional 550 stores in the coming months.