Tesco will create a major apparel program featuring Little Ewe, a
design-led property managed by Bulldog Licensing. A wide range of
products for the two-year-old property hit shelves next
month.
Little Ewe has become one of the biggest names on Moonpig.com,
worth an estimated £500,000 ($750,000) on that site alone, and also
appears on greeting cards from Danilo and plush toys and gifts from
Posh Paws, as well as featuring in a top-selling mobile download
from Sharpcards. Little Ewe has a starring role in Moonpig's
multimillion pound TV ad campaign.
International
Tesco is big on Little Ewe
March 2, 2010
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