Marvel hopes to expand its presence in high-end retailers and
broaden its lifestyle appeal with Marvel x Airwalk.
The new brand is a collaborative effort between Marvel
Entertainment and Collective Licensing International, LLC, owner of
Airwalk, and will include apparel, accessories and other
merchandise. All products will include a special collaborative
Marvel x Airwalk logo and feature a bold aesthetic and graphic
design that is inherent in both board sports and comic book art.
First products will head to store shelves during the second half of
the year.
Character
Deal has Marvel walking on air
March 2, 2010
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Fast Fact
Who's Buzzworthy?
The Oscar buzz is focused on "Avatar" in the movie category and Jeff Bridges for "Crazy Heart" and Sandra Bullock for "The Blind Side." Stay Tuned!!
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