Scholastic has penned a new publishing program around the Clifford the Big Red Dog BE BIG campaign with the 10 best-selling titles to be repackaged and on shelves in May.

Each of the books correspond to one of Clifford's 10 BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself) and encourage kids to follow these in their daily lives.
The first four titles include “Clifford the Big Red Dog” (Be a Good Friend), “Clifford Goes to School” (Believe in Yourself), “Clifford the Firehouse Dog” (Help Others) and “Clifford’s Good Deeds” (Be Responsible).

In fall, Scholastic will release “Clifford’s Family” (Have Respect), “Clifford at the Circus” (Work Together) and “Clifford’s Manners” (Share). And come Spring 2011, “Clifford’s Birthday Party” (Be Truthful), “Clifford Takes a Trip” (Be Kind), and “Clifford’s Day With Dad” (Play Fair) will be released. An additional 12 readers and eight board books will be released over three years with newly added BE BIG branding. 

“Clifford’s genuine warmth and kindness come straight from the heart of his creator,” said Ellie Berger, president, Scholastic Trade. “For more than 45 years, Norman Bridwell has been writing and illustrating stories that have resonated with generations of children and families. We are delighted to reissue these best-selling favorites in conjunction with BE BIG, an outreach campaign that captures the very essence of the Big Red Dog.”

In addition, Scholastic has introduced a new online “Promise” campaign which urges everyone to embrace Clifford’s BIG ideas and demonstrates that small, simple actions can make the world a better place.  Clifford’s BE BIG Promise asks consumers to visit www.scholastic.com/cliffordbebig/promise to promise to BE BIG all year long. Those who make the promise, depending upon their age, have the opportunity to share the Promise via email, Twitter, and Facebook – as well as explore volunteer opportunities through HandsOn Network.

Scholastic is working with HandsOn Network (www.handsonnetwork.org) to activate the BE BIG campaign in local communities through the BE BIG Fund.