"The Bold and the Beautiful" wants to create some drama in a new
space with the launch of a licensing program.
The CBS daytime series is seeking partners along with Paid, a brand
management and marketing resource, for retail, live experiences and
more. Paid is also handling the series' fan events, web site and
social media initiatives.
"This licensing program will extend the television-viewing
experience into the lives of our viewers in an authentic, fun and
exciting way," said Bradley Bell, executive producer and head
writer of "The Bold and the Beautiful." "We're excited to work with
Paid and Stone America to provide new products and fresh
experiences for our worldwide fan base."
Stone America Licensing is the licensing agent for series.
Entertainment
A bold move into licensing
March 3, 2010
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