The Boy Scouts of America have assembled a troop of seven partners who will test the brands' meddle at a variety of retailers.

Hybrid Apparel will test men's, women's and children's apparel at 20 Target locations and, if successful, will launch at Target nationwide. Hybrid's other partners include Kmart and Walmart.

Walmart has partnered with Manual Woodworkers and Weavers on a line of personalized fleece blankets. In spring, consumers will be able to visit an in-store photography kiosk and customize the product with Cub Scouts, Boy Scouts and Eagle Scouts designs, as well as with personal photos.

In addition, Camfour is producing a special-edition Ruger 22 rifle to roll out this spring at independent sporting goods and specialty stores, as well as Bass Pro Shops and Cabella's.

Other partners include:
•    Lladro for a 9 in. x 4 in. collectible "Classic Scout" porcelain figure, featuring illustrations by Norman Rockwell and the uniform worn in the 1970s;
•    W.R. Case & Sons Cutlery for six pocketknives, featuring the BSA logo on the handle and steel blade (April);
•    Taylor Brands for the Schrade Old Timer and Schrade Uncle Henry pocketknife collection in a variety of styles, including collector's tin;
•    Sykel Enterprises for a 48 in. x 60 in. fabric print.