Clifford the Big Red Dog will be spending another Valentine's Day at FAO Schwarz as the retailer supports the Scholastic Clifford BE BIG campaign.

The windows of FAO Schwarz' Fifth Avenue store will be filled with signage of Birdwell Island's favorite dog, while store shelves and FAO.com will feature select merchandise throughout February. Scholastic will also donate 10% of the net proceeds from the sale of any BE BIG Clifford plush to the BE BIG Fund at HandsOn Network.

Fans will also have the chance to enjoy a special reading of Norman Bridwell's "Clifford the Big Red Dog" by author and co-host of "The View" Sherri Shepherd on Thursday, Feb. 11 from 3:30 to 4:30. Kids will also have a meet and greet with Clifford and participate in a "Make Your Own Valentine" activity.

The Clifford BE BIG campaign (scholastic.com/cliffordbebig) is a fully integrated cause-marketing program that invites everyone to take action and raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself) can make the world a better place.