Character

Spider-Man reaches the Finish Line

March 5, 2010


Kids walking into Finish Line stores can walk out with Spider-Man as Marvel Entertainment, LLC adds the web-slinger to its line of sneakers in an expanded deal with Reebok.

The line initially launched with a collection of Iron Man and The Incredible Hulk sneakers in spring 2008 and was followed by a collection of Spider-Man sneakers at Finish Line in 2009. Building on that success, the new line of co-branded sneakers will be on shelves at Finish Line stores this spring.

“Building upon our incredibly successful relationship with Reebok, we are excited to launch a great new line of children’s sneakers featuring one of the world’s most renowned Super Heroes,” said Paul Gitter, president of consumer products for North America, Marvel Entertainment.  “The co-branded partnership with Reebok and retail support at Finish Line enables Marvel to further maximize the exposure of the brand and expand our presence in key distribution channels. Based on the consumer reaction to our previous collections with Reebok, we are sure the new Spider-Man sneakers will be a hit with kids and parents alike.”

Reebok and Finish Line are supporting the Marvel introduction with in-store signage and graphics.
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