Retail
Bloomingdale's opens window of opportunity for upcoming film
Jan 29, 2010
The windows of Bloomingdale's will be decked out with an
interpretive fashion line inspired by the March 5 release of "Alice
In Wonderland" created by Disney and Tim Burton.
Disney Consumer Products will bring the film to life via
partnerships with Tom Binns for Walt Disney Signature jewelry; Sue
Wong for a line of Walt Disney Signature dresses and Swarovski for
necklaces, rings and earrings.
The designers' creations will be part of one-of-a-kind window
displays at Bloomingdale's flagship store on 59th Street in New
York City. The windows will feature props from the film while a
special exhibit in the contemporary sportswear department on the
second floor will feature select costumes and props detailed with
information from the film.
In addition, seven other stores, including the flagship, will
feature merchandise displays with special signage and video screens
that will play behind-the-scenes footage and select bonus material.
The Bloomingdale's Alice In Wonderland-inspired windows and
in-store displays are planned to set in early March.
IPi Locator

Fast Fact
Who's Buzzworthy?
The Oscar buzz is focused on "Avatar" in the movie category and Jeff Bridges for "Crazy Heart" and Sandra Bullock for "The Blind Side." Stay Tuned!!
Advertisement
Nielsen Research
Ask The Locals... Align local marketing tactics with local sports preferences
Visit:
NielsenPreView.com
Already a member?

Not a member?

