Retail

Bloomingdale's opens window of opportunity for upcoming film

Jan 29, 2010


The windows of Bloomingdale's will be decked out with an interpretive fashion line inspired by the March 5 release of "Alice In Wonderland" created by Disney and Tim Burton.

Disney Consumer Products will bring the film to life via partnerships with Tom Binns for Walt Disney Signature jewelry; Sue Wong for a line of Walt Disney Signature dresses and Swarovski for necklaces, rings and earrings.

The designers' creations will be part of one-of-a-kind window displays at Bloomingdale's flagship store on 59th Street in New York City. The windows will feature props from the film while a special exhibit in the contemporary sportswear department on the second floor will feature select costumes and props detailed with information from the film.

In addition, seven other stores, including the flagship, will feature merchandise displays with special signage and video screens that will play behind-the-scenes footage and select bonus material.

The Bloomingdale's Alice In Wonderland-inspired windows and in-store displays are planned to set in early March.
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