Sesame Workshop appointed Daniel N. Lewis to the newly created
position of director of new media communications. He will be
in responsible for creating and implementing a comprehensive
strategy to leverage social media to extend the Workshop’s reach
and influence.
Prior to joining Sesame Workshop, Lewis was a consultant for new
media, marketing and business development, advising start-up
companies on executing partnership and distribution deals, audience
development, community management, and search engine
optimization.
Executive Watch
Sesame Workshop appoints new exec
Feb 8, 2010
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