London Luxury LLC will lead the entry of Arm & Hammer into the bedding, bath and kitchen textile categories via a deal with Church & Dwight. The line is being developed for a broad range of channels of distribution and will be previewed at the New York Home Fashions Market from March 8 to 12.

“The Arm & Hammer brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize,” said Marc Jason, ceo of London Luxury. “With today’s consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the Arm & Hammer brand footprint into the home textile aisles. We are thrilled to be working with the leading authority in home care and are developing innovative home textile products for this iconic brand.”