A recent partnership between MTV Networks China and CCTV.com has resulted in the launch of nick.cctv.com, a new Nickelodeon-branded website for China. The deal marks the first co-branded online destination in the territory that provides streaming video of Nick content.

Audiences can currently view streaming videos of "SpongeBob SquarePants" and plans call to add "Dora the Explorer" and "CatDog" later this year.

"CCTV and Nickelodeon have worked together to make 'SpongeBob SquarePants' a smash hit on television and now we're looking forward to building upon that success for Nickelodeon properties in the online environment," says Mei Yan, managing director of MTV Networks China. "The co-branded site will allow on-demand access to a range of Nickelodeon content, including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world's leading kid's entertainment brands, we will work closely with CCTV.com to make this platform a fun and interactive way for Chinese audiences to engage with Nickelodeon."