Nickelodeon & Viacom Consumer Products partnered with Starkey Laboratories, Inc., on a line of co-branded pediatric hearing aids. The pediatric earmolds, for children ages 0-13, will feature characters including "SpongeBob SquarePants," "iCarly," "Go, Diego, Go!" and "Dora the Explorer."

“We are thrilled to have the opportunity to work with Nickelodeon on this initiative,” said Chris McCormick, senior director of marketing and communications for Starkey. “We choose our partners carefully and feel that Nickelodeon will provide a fun and engaging way to connect with kids and make the entire process less frightening for them.”

Starkey is one of Nickelodeon’s latest partners, which include Norwegian Cruise Line, Mall of America, the Boys & Girls Club of America and the Kaiser Family Foundation.