United Media will expand the offline presence of the popular online site poptropica (www.poptropica.com) with a licensing program targeted at the site's core audience of 6- to 12-year-olds.

As the newly appointed merchandise licensing agent, United Media that will initially focus on toys, apparel and room decor.

At www.poptropica.com kids create an avatar to explore a virtual world that entertains and educates millions of children across the globe by engaging them in narrative quests and online games. Kids can safely communicate and compete in head-to-head competition with other kids, collect objects, read digital books and comics, and more.

Poptropica’s content is developed under the creative direction of Jeff Kinney, author/illustrator of the bestselling, and soon-to-be movie, "Diary of a Wimpy Kid" series.