After playing the name game for several months, Hasbro and Discovery have officially named their new children's TV network The Hub.

Due in fall, The Hub will move onto what is now called the Discovery Kids network with comedies, animations, live-action series and game shows based on properties from both companies such as "Transformers," "My Little Pony," "Adventure Camp" and "Flight 29 Down." The network will also be supported at www.hubworld.com.

"A hub is a place where great things come together—and that is precisely what The Hub network will be when it launches," said Margaret Loesch ceo and president of the joint venture.  "The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters."