Burger King partnered with HarperCollins on a kids' meal promotion
based on "Pinkalicious."
Each kids' meal will include one of four premiums including a
figure with comb, star bright wand, tiara and hair play barrettes.
The property wiull also be included in the chain's in-restaurant
newsletter and include a limited-edition poster. Property-inspired
games and activities are also found at www.clubbk.com.
"Pinkalicious," written by Victoria and Elizabeth Kann is about a
young girl who can't stop eating pink cupcakes despite warnings
from her parents. The property's licensing program currently spans
dolls, toys, apparel, dress-up, games and puzzles.
The deal was brokered by The Joester Loria Group.
Retail
"Pinkalicious" heads to Burger King
March 1, 2010
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